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Interview Details

Interview with Joppe Cramwinckel

  • , World Business Council for Sustainable Development
  • Dated: Monday, June 2nd 2014
  • EWP: Why does the Action 2020 Plan on water explicitly encourage businesses to engage outside their production sites´ fence line and seek water risk mitigation together other users in the watershed

    Joppe Cramwinckel: Sound water management requires companies to identify and manage water-related business risks and opportunities. In doing so, companies are increasingly taking a more holistic approach which takes into consideration upstream and downstream interactions, and direct and indirect impacts. Local participation in collective management of water will be key to ensuring long term access to the resource in the context of competing demands.

    EWP: Based on your work with members, what do you consider as principal challenges for companies to implement comprehensive and meaningful water management strategies? (i.e. Are there any perceived conflicts of interest between corporate level and local production site implementations? What about the involvement of the supply chain?)

    Joppe Cramwinckel:Taking a watershed approach requires increased levels of participation and collaboration by businesses at both cooperate and local level. It needs to take into account a number of considerations including: scale, integration with existing activities and actions, access to data and science, local governance arrangements, resources and capabilities to implement actions, getting buy-in and agreement at the local level, and delivering on the outcomes. Some novel approaches to address these challenges, such as valuation of services provided by watersheds need to be integrated as a critical tool to help demonstrate the return on investment for watershed-focused initiatives by business. These considerations and challenges are also areas for future focus by the WBCSD water programme

    EWP: In what ways is WBCSD promoting and facilitating its members to go for collaborative actions at river basin level?

    Joppe Cramwinckel:The WBCSD water Action2020 work programme aims to support companies to conduct company-wide water risk assessment to determine the business value at risk, and implement water management plans at those sections of the value chain where water is most material and where exposure to water risk is greatest:

    • ·         Following the guidelines laid out by recognized water stewardship efforts and informed by best available science
    • ·         Engaging outside the company fence line through partnerships to reduce shared risks across the watershed, and
    • ·         Supporting capacity-building where required 

    EWP: In which way does EWS and the EWS standard promote and facilitate the implementation of water business Action2020 solutions?

    Joppe Cramwinckel:The EWS and the EWS standard are one of the principal internationally recognized water stewardship efforts and as such we consider them a key partner and tool to implement our action-driven work programme. More precisely it can support the provision of necessary guidance to businesses advancing on their water stewardship journey, with a strong focus on local action and collaboration.  

  • Joppe Cramwinckel
  • , World Business Council for Sustainable Development
Sound water management requires companies to identify and manage water-related business risks and opportunities. In doing so, companies are increasingly taking a more holistic approach which takes into consideration upstream and downstream interactions, and direct and indirect impacts.

- Joppe Cramwinckel
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