MODULE A1: Young people – Generation Blue International
Young people are specifically addressed within the awareness program because of their particular role of agents of change. Engaging and making them interested in protecting water resources will help and impact the change of behaviour and habits from an early stage on. The awareness programme will create a wide range of educational tools based on already existing successful campaigns like Generation Blue and will take it as a model and expand it to other regions and countries. With the help of information and education materials, interactive games, cartoons, outdoor activities, etc. the young generation will learn about the importance of water in its different environments. Great emphasis will also be laid upon creative work incorporating water into different means of expression e.g. photographs, videos, theatre plays.