World Water Day Growing Commitments from Policy Makers and Private Sector
Mar 27th, 2017 |
The 22nd of March 2017 celebrated the 25th World Water Day, with a focus on wastewater. On the eve of the event, the European Commission communicated a reminder about the necessity of proper water management. Specific for Europe, a strong water policy will be central to meet the 2030 Agenda and move towards a more circular economy. Responding to that specific need, the Commission has proposed various activities in 2017 including the: revision of the Drinking Water Directive and tools to stimulate the further uptake of reused urban waste water for agriculture and groundwater aquifers replenishment. World Water Day was also an the opportunity for both international organizations and companies to point out the role of water reuse to reach more efficient water management and create economic and environmental benefits.
Elsewhere, the UN published The United Nations World Water Development Report 2017: Wastewater, the Untapped Resource. The report demonstrates how improved wastewater management generates social, environmental and economic benefits and again reinforces its role in achieving the 2030 Agenda for Sustainable Development. The OECD launched a report on Diffuse pollution, Degraded Waters, which outlines the water quality challenges facing OECD countries today. It presents a range of policy instruments and innovative case studies of diffuse pollution control, and concludes with an integrated policy framework to tackle diffuse water pollution.
CDP also launched a report titled When Wastewater isn’t Wasted, detailing the most efficient companies in America in term of water reuse. With 1,200 megaliters per year, Alcoa is a leader in the field; followed by Ford Motor Company and Caesar’s Entertainment. Barclays also released The Water Challenge: Preserving a Global Resource”, highlighting investment opportunities in water saving technologies and the need of energy firms to work together to cut water waste.
As a growing trend, private companies leveraged World Water Day to amplify their water commitments. Stella Artois for its part highlighted its continued commitment to working with Water.org while Colgate ran a Snapchat ad with the text “TURNING is all it takes to close the faucet. Brush with a closed faucet to save up to 4 gallons of water”.